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Programmatic Partnerships Manager, App

2 months ago

Sydney, New South Wales, Australia Cash Full time
Job Summary

We are seeking a highly skilled Programmatic Partnerships Manager to join our team at Cash App. As a key member of our Ad Operations and Partnerships team, you will be responsible for leading and growing programmatic relationships with top merchants, ad agencies, and holding companies.

Key Responsibilities
  1. Maintain and grow relationships with our ad tech partners, including DSPs and their sales teams, and programmatic teams at agencies, holding companies, and clients in ANZ.
  2. Drive agency and advertiser relationships in partnership with our affiliate sales team to maximize opportunities with each client.
  3. Develop media and campaign strategies, and advise on the structure of programmatic and/or digital media campaigns across various digital channels to meet or exceed client KPIs.
  4. Lead budget optimization across programmatic and digital media placements to deliver positive return on marketing spend.
  5. Contribute to the development and testing of new audience segments, ensuring documented results.
  6. Work in a fast-paced and dynamic environment, supporting new products and businesses.
  7. Creatively problem-solve and drive cross-team collaboration and knowledge gathering to ensure campaign success and client satisfaction.
  8. Be part of the Ad Operations and Partnerships team and report to the Head of Programmatic Partnerships.
  9. Have a passion for programmatic, retail media, and navigating an increasingly complex advertising landscape.
  10. Support the creation of client business reviews, RFPs, and be the go-to person for all things programmatic for internal stakeholders and external partners and clients in ANZ.
  11. Work with our business operations, finance, partnerships, and sales teams to surface new insights and opportunities for the business.
  12. Be comfortable going between being an independent business driver and supportive team player.
Requirements
  1. 5+ years of partnerships or sales experience within a buy-side ad tech company, working directly with brands and ad agencies to drive monetization of programmatic solutions.
  2. Deep knowledge of the advertising agency landscape, Demand Side Platforms, and identity resolution tech.
  3. Experience with, and understanding of, the omnichannel advertising ecosystem and the ad tech landscape that helps to power it.
  4. Hands-on keyboard executional experience in at least one DSP platform.
  5. Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management, and in-dash optimization techniques.
  6. Strong understanding of 3rd party tracking, serving, and attribution technologies.
What We Offer
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources
About Us

Cash App is a global technology company with a focus on financial services. We build tools to help more people access the economy. Our team is made up of Square, Cash App, Spiral, TIDAL, and TBD, and we are committed to creating a more inclusive economy where our customers have equal access to opportunity.

We are a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business hours as part of this role.