Brand Development Professional

1 week ago

Melbourne, Victoria, Australia beBeeBrandDevelopment Full time $65,000 - $85,000

Join a forward-thinking team as a Brand Development Professional.

About the Role
  • This entry-level marketing position involves developing and executing comprehensive brand strategies to enhance brand awareness, customer loyalty, and business growth.
  • You will plan and manage integrated marketing communications (IMC) campaigns to promote our brands across various channels.
  • Oversight of brand assets, including website content and promotional materials, is essential for maintaining consistency and compliance with brand guidelines.
  • We are seeking a detail-oriented individual to conduct market research and analysis, uncovering consumer insights and tracking market trends to inform branding strategies.
  • Collaboration with cross-functional teams, including marketing, sales, and go-to-market teams, ensures brand consistency across all initiatives.
Key Responsibilities
  • Develop and implement comprehensive brand strategies to drive brand awareness, customer loyalty, and business growth.
  • Plan and manage integrated marketing communications (IMC) campaigns to promote our brands.
  • Oversight of the creation and maintenance of brand assets, including website content and promotional materials, ensuring consistency and compliance with brand guidelines.
  • Conduct market research and analysis to uncover consumer insights, track market trends, and assess the competitive landscape, translating findings into actionable branding strategies.
  • Collaborate with marketing, sales, and go-to-market teams to ensure brand consistency across all channels and initiatives.
Requirements
  • Bachelor's degree or above in Marketing, Business, or a related field.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate across functions and levels.
  • Solid understanding of brand development strategies and marketing trends.
  • Strong analytical skills with the ability to interpret data, metrics, and consumer behavior insights.
  • Proven experience in conducting market research and turning insights into practical strategies.
  • Demonstrated leadership and project management abilities.
Work Environment
  • Full-time employment.
Industry
  • Computers and Electronics Manufacturing.

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