Brand Strategy Professional

5 days ago

Melbourne, Victoria, Australia beBeebranding Full time $60,000 - $73,000
Job Overview

We are seeking a Brand Strategy Professional to develop and implement comprehensive brand strategies that drive awareness, loyalty, and business growth.

The ideal candidate will plan and manage integrated marketing communications (IMC) campaigns to promote our brands.

They will oversee the creation and maintenance of brand assets, including website content and promotional materials, ensuring consistency and compliance with our brand guidelines.

Our team conducts market research and analysis to uncover consumer insights, track market trends, and assess the competitive landscape, translating findings into actionable branding strategies.

They will collaborate with marketing, sales, and go-to-market teams to ensure brand consistency across all channels and initiatives.

They will monitor and evaluate brand performance metrics, adjusting marketing strategies as needed to maximize campaign effectiveness.

Our Brand Strategy Professional will develop brand guidelines for internal teams and external agencies, ensuring effective execution of brand strategies.

They will provide strategic recommendations to senior management on enhancing brand image and market recognition based on research and insights.

Key responsibilities include:

  • Developing and implementing comprehensive brand strategies
  • Planning and managing IMC campaigns
  • Oversight of brand asset creation and maintenance
  • Market research and analysis
  • Collaboration with cross-functional teams
  • Monitoring and evaluating brand performance metrics
  • Development of brand guidelines
  • Strategic recommendations to senior management

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