Brand Development Specialist

6 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $76,000 - $86,000

Marketing Role Overview

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We are seeking a creative and strategic professional to drive brand awareness, customer engagement, and lead generation across digital and offline channels.

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  • Conduct market research and analysis to identify potential customer segments and formulate tailored marketing strategies that align with business objectives.
  • Analyze customer behavior and target demographics to craft precise digital strategies and optimize brand positioning.
  • Manage and grow the company's online presence, maintaining brand consistency across social media and digital channels while exploring innovative ways to increase brand visibility and customer interaction.
  • Coordinate high-quality content creation, including visuals, blog posts, and newsletters, to support marketing campaigns and enhance audience engagement.
  • Lead and support both online and offline promotional initiatives, ensuring alignment with brand messaging and target markets.
  • Prepare feasibility study reports and performance analytics, evaluate campaign effectiveness, and recommend strategic adjustments to improve ROI and customer acquisition.
  • Collaborate closely with design and sales teams to develop integrated marketing plans, ensuring consistent messaging and support for product launches and seasonal promotions.
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Requirements

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  • Bachelor's degree or higher.
  • Minimum 3 years of experience in a marketing or digital communications role.
  • Demonstrated ability to plan and execute successful marketing campaigns.
  • Experience in sports brand promotion or campaign management is highly regarded.
  • Excellent verbal and written communication skills.
  • Ability to work independently and manage multiple priorities.
  • Fluency in English with bilingual proficiency is an advantage.
  • Creative thinking and the ability to generate innovative ideas for business expansion.
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What We Offer

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  • A dynamic and challenging work environment.
  • Ongoing training and development opportunities.
  • The chance to work with a talented team of professionals.
  • A competitive salary and benefits package.

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