Brand Development Manager

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $140,000
Job Title: Brand Development Manager

The ideal candidate will have a strong background in brand management and be able to develop effective marketing strategies to drive business growth.

  • Support the development of annual brand plans, including strategic objectives, positioning, messaging, and go-to-market strategies.
  • Create direct-to-consumer campaigns to increase awareness, education, and adoption.
  • Design patient-centric messaging and creative assets for digital, social, TV, print, and in-pharmacy channels.
  • Promote HCP engagement strategies to drive recommendation and prescription.
  • Analyze market trends, competitor activity, and customer insights.
Requirements:
  • Bachelor's degree in Marketing or a related field.
  • Minimum 3-4 years of experience in brand/product management.
  • Demonstrated success in marketing campaigns.
  • Proven ability to manage cross-functional teams and external agencies.
  • Experience with digital marketing platforms, CRM systems, and data analytics tools.

We offer a fast-paced, high-performing, and supportive marketing environment. You will have exposure to major projects, mentorship from experienced professionals, and a strong pathway to career progression.

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