Product Upgrade Specialist

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time
About the Role

We are seeking a highly skilled and motivated Product Marketing Manager to join our APAC regional marketing team. This is an exciting opportunity for someone to increase awareness and acceptance of upgrades among Cochlear implant recipients and professionals across the APAC region.

Key Responsibilities
  • Develop and implement the upgrade marketing strategy to support business growth
  • Analyse the recipient journey and upgrade performance to identify key opportunities and develop targeted marketing campaigns
  • Create and execute multi-channel marketing initiatives to target recipients with legacy and older-generation devices
  • Partner with country leads to understand constraints and develop strategies to drive upgrades growth
  • Develop and execute short-term and mid-term APAC marketing communication strategies to engage recipients
  • Champion the e-commerce platform for APAC to deliver accessory campaigns
Requirements
  • Graduate qualifications in marketing, business or related field
  • Extensive experience in product management or marketing
  • Solid analytical skills with ability to derive strategic decisions based on data and facts
  • Excellent communication skills (written and verbal)
  • Able to influence others through credible actions
  • Achievement-oriented with good attention to detail
  • Ability to concurrently manage multiple projects
  • Enthusiasm and initiative – willingness to go above and beyond requirements
  • Cultural sensitivity and flexibility to travel nationally and internationally
About You

This role offers a unique breadth of experiences including working across diverse markets, launching innovative technology, and covering B2B, B2C and B2B2C marketing initiatives. If you have the skills and experience to be successful in this role and take on new challenges, we encourage you to apply.

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