Global Upgrade Specialist

6 days ago

Sydney, New South Wales, Australia beBeeCareer Full time $80,000 - $120,000
Marketing Manager Position

We are seeking a highly skilled marketing professional to join our APAC regional marketing team.


The successful candidate will be responsible for increasing awareness and acceptance of upgrades among Cochlear implant recipients and professionals across the APAC region. They will collaborate closely with Global and Local teams to help us achieve our mission of helping people hear and be heard.


Key Responsibilities:

  • Develop, implement and champion the upgrade marketing strategy
  • Analyse the recipient journey and upgrade performance to prioritise key upgrade opportunities, recommend strategies and initiatives, and develop marketing objectives and campaigns
  • Create and implement campaign strategies to target recipients with legacy and older-generation devices
  • Partner with country leads to understand the constraints of upgrades growth and develop, execute and monitor multi-channel marketing and engagement
  • Develop and execute the short-term and mid-term APAC marketing communication strategies targeted at recipients
  • Champion the e-commerce platform for APAC to deliver accessory campaigns
  • Analyse data to determine/identify profitability segments and customer engagement

Requirements

Minimum Qualifications:

  • Graduate qualifications in marketing, business or related degree
  • Extensive experience in product management or marketing
  • Solid analytical skills with ability to derive strategic decisions based on data and facts
  • Excellent communication skills (written and verbal)
  • Ability to influence others (internal and external stakeholders) through credible actions
  • Achievement-oriented with good attention to detail
  • Ability to concurrently manage multiple projects
  • Enthusiasm and initiative - willingness and ambition to go above and beyond what's required
  • Cultural sensitivity and the flexibility to travel both nationally and internationally

Desirable Qualifications

Desirable Qualifications:

  • Product management or marketing experience in pharmaceuticals/life sciences/medical device industry
  • Language skills in Mandarin or Japanese

Development Opportunities
  • This role offers a unique breadth of experiences including working across diverse markets, making a real difference to the lives of hearing impaired individuals, launching leading innovative technology, and being involved in various marketing initiatives throughout the customer journey and product lifecycle

At Cochlear, we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. Through our internal programs and employee benefits, we aim to create an environment where our people will feel valued and supported.

Whether your focus is on continuous learning, professional development, or simply finding an environment which enables you to thrive while balancing family or personal life commitments, then we have several programs in place to support you.


Job Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing
  • Industries: Medical Equipment Manufacturing

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