Customer Journey Specialist

9 hours ago

Brisbane, Queensland, Australia beBeeMarketing Full time $100,000 - $120,000
Job Description:

We're seeking a skilled Customer Journey Specialist to join our team and elevate customer communications.

This 10-month fixed-term contract offers an exciting opportunity to design and deliver data-driven customer journeys that increase engagement, retention, and lifetime value.

As a Customer Journey Specialist, you will be responsible for building and managing automated, multi-step journeys in Salesforce Marketing Cloud, ensuring they are personalised and insight-led.

You'll collaborate with cross-functional teams to align lifecycle marketing with business goals and define key performance metrics, running A/B tests and applying insights to drive continuous improvement.

Your Key Responsibilities:

  • Design and develop customer journeys that drive engagement and retention.
  • Build and manage automated campaigns in Salesforce Marketing Cloud.
  • Collaborate with stakeholders to ensure aligned marketing strategies.
  • Define and track key performance metrics to inform marketing decisions.
  • Champion best practices in lifecycle marketing and share results to educate stakeholders.
Required Skills & Qualifications:

To succeed in this role, you'll need:

  • 5+ years' experience in CRM, marketing automation, or lifecycle marketing.
  • Hands-on expertise with Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
  • A strong understanding of customer lifecycle strategies that drive retention and engagement.
  • An analytical mindset with experience turning data into actionable insights.
  • Excellent stakeholder management and communication skills.
What We Offer:

In addition to a competitive salary package, you'll enjoy:

  • A vibrant and social community with regular events.
  • Additional leave days, including 'ME' leave and 'Volunteer Day' leave.
  • Employee discounts on Car, Home, Travel insurance.
  • Income protection insurance provided to support your well-being.

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