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Customer Journey Specialist

2 weeks ago

Brisbane, Queensland, Australia beBeeCustomer Full time $90,000 - $120,000

About this role

Overview

This customer-centric position is responsible for elevating customer communications by creating tailored, automated experiences through Salesforce Marketing Cloud. You will shift our approach from one-off email campaigns to intelligent, always-on programs that are both customer-focused and data-driven.

You will blend technical expertise with strategic thinking to deliver impactful, measurable results, ensuring every interaction adds value to customers and strengthens their relationship with our brand.

Responsibilities
  • Develop data-driven customer journeys to increase engagement, retention, and lifetime value.
  • Create and manage automated, multi-step experiences in Salesforce Marketing Cloud, ensuring they are personalized and insight-led.
  • Optimize existing lifecycle programs and introduce new automation opportunities where gaps exist.
  • Collaborate with cross-functional teams to align lifecycle marketing with business objectives.
  • Define and track key performance metrics, running A/B tests and applying insights to drive continuous improvement.