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Digital Marketing Lead

1 month ago

South Melbourne, Victoria, Australia Spotlight Retail Group (SRG) Full time

Unlock Your Potential as a Digital Marketing Expert

KOO Home Store, part of the Spotlight Retail Group (SRG), is seeking a seasoned Digital Marketing Lead - Home Goods Retailer to drive innovative marketing strategies and lead our team to success.

About Us

Sitting within one of Australia's largest privately-owned retailers, SRG encompasses iconic brands such as Spotlight, Anaconda, Mountain Designs, Harris Scarfe, and more. As a key member of our team, you will be exposed to senior stakeholders, contributing to the growth and development of our retail empire.

Job Description
  • Develop and Execute Comprehensive Marketing Strategies: Drive brand growth through data-driven decisions, leveraging expertise in digital marketing channels, including social media, email, SEO, and paid advertising.
  • Manage Brand Identity and Guidelines: Oversee the consistent representation of our brand across all touchpoints, ensuring cohesion and recognition.
  • Drive Retail Sales and Customer Acquisition: Analyze market trends, optimize campaigns, and implement effective tactics to increase customer engagement and sales.
  • Lead Cross-Functional Teams: Collaborate with colleagues to achieve shared goals, fostering a dynamic and supportive work environment.
Requirements

To succeed in this role, you'll need:

  • 3 to 5 Years of Digital Marketing Experience: Proven track record in driving business growth through digital channels.
  • Strong Understanding of Digital Marketing Channels: PPC marketing, SEO, CRM, PR, and analytical skills to measure campaign effectiveness.
  • Excellent Leadership and Team Management Abilities: Experience in leading direct reports and collaborating with cross-functional teams.
  • Proficiency in Data Analysis and Collation: Ability to interpret and act on data insights to inform marketing decisions.
What We Offer

As a valued member of our team, you can expect:

  • A Competitive Salary: AU$95,000 - AU$110,000 per annum, commensurate with experience.
  • Holiday Allowance: 4 weeks' annual leave, plus 10 public holidays.
  • Ongoing Professional Development: Opportunities for career growth and training within the company.
  • A Fun and Dynamic Work Environment: Collaborative culture, flexible working arrangements, and opportunities for socialization.
  • Bonus Perks: Employee Assistance Program, gym membership discounts, and exposure to senior stakeholders.