Digital Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia Alannah and Madeline Foundation Full time
About the Alannah & Madeline Foundation

The Alannah and Madeline Foundation is a leading national not-for-profit organisation dedicated to keeping children and young people safe from violence and trauma. We achieve this through our Care, Prevention, and Advocacy programs.

We value courage, teamwork, curiosity, accountability, and empathy in everything we do.

Our mission is to empower families and communities to prevent the devastating effects of bullying and child abuse.

Job Description

We are seeking an experienced Digital Marketing Specialist to join our team in South Melbourne. This role will play a critical part in developing and executing our digital engagement strategy across web, search, social media, email, and other channels to grow our audiences, achieve revenue goals, and improve engagement with existing supporters.

  • Develop and execute digital marketing strategies to drive income, audience growth, and lead generation.
  • Work closely with our Fundraising team to plan and build supporter journeys and touchpoints across email, marketing automation, campaign landing pages, and other digital channels.
  • Maintain our digital and web assets, ensuring all content is accurate, timely, and engaging.
  • Advise on social media strategy and content, working closely with our Social Media and Marketing Coordinator.

This is a full-time position based in South Melbourne, with flexibility to work from home or other locations as needed.

You will be responsible for:

  1. Developing and implementing digital marketing campaigns across multiple channels.
  2. Working closely with our Fundraising team to develop and execute supporter journeys and touchpoints.
  3. Maintaining our digital and web assets, including blogs, videos, email marketing, social media, and listings and directories.
  4. Collaborating with our Social Media and Marketing Coordinator to advise on social media strategy and content.
  5. Developing reports to measure performance against key performance indicators (KPIs) for digital marketing activities and campaigns.
  6. Supporting creative ideation and brainstorming sessions to develop innovative communication strategies.
  7. Overseeing the development and delivery of graphic design requirements, including print and digital content.

Requirements:

  • Minimum 3 years' experience in a digital marketing role in a complex consumer environment or not-for-profit organisation.
  • Demonstrated success in developing and executing digital marketing strategies that drive income, audience growth, and lead generation.
  • Strong analytical skills and ability to use data to drive decision-making.
  • Experience in using tools and systems for paid campaigns, email marketing platforms, and website content management systems.
  • Highly developed written and verbal communication skills, with the proven ability to write compelling and engaging content for campaigns and communication projects.
  • A current driver's licence and willingness to use own vehicle for work-related purposes (with reimbursement for expenses).

We offer:

  • An estimated salary of $90,000-$110,000 per annum, dependent on experience.
  • A dynamic and supportive work environment.
  • Ongoing training and professional development opportunities.
  • The chance to work with a leading national not-for-profit organisation making a real difference in the lives of children and young people.

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