Digital Marketing Strategist
3 weeks ago
Lyrebird Health is seeking a highly skilled Data-Driven Marketing Manager to join its mission-driven team. As the company continues to grow rapidly, this role will play a critical part in driving user acquisition and retention across the US, UK, and Australia.
About the Job:
This role offers an exciting opportunity to develop and execute performance marketing campaigns across various channels, including search, social, display, and others. The ideal candidate will have 5+ years of experience in performance marketing for B2B SaaS, with a proven track record of managing campaigns end-to-end. Proficiency in using analytics tools to evaluate channel performance, test new tactics, and iterate quickly is essential.
Responsibilities:
• Develop and execute performance marketing campaigns across channels to drive qualified leads and conversions
• Continuously test creative, messaging, and targeting strategies to maximize ROI and reduce acquisition costs
• Collaborate with product, design, and engineering teams to ensure cohesive customer experiences and optimize funnels
• Monitor market and competitor activities, adjusting strategies as needed to maintain our competitive edge
• Create scalable frameworks for ongoing experimentation, reporting, and budgeting
• Identify and implement tools, partnerships, and best practices that enhance our growth engine
What We Offer:
A competitive estimated salary range of $100,000 - $140,000 per year, depending on experience.
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