Channel Marketing Executive

1 week ago

Surry Hills, New South Wales, Australia Brown-Forman Full time

About the Role

We are seeking a highly skilled Channel Marketing Executive to join our team at Brown-Forman. As a key member of our marketing team, you will be responsible for developing and executing channel marketing strategies that drive sales growth and brand awareness.

Key Responsibilities

  • Partner with sales teams and activation agencies to create innovative and effective channel marketing campaigns.
  • Manage end-to-end channel marketing activities, including briefing, POS creation, and budget management.
  • Develop and execute a rolling 12-month activation plan for key brands and customers to drive growth across the portfolio.
  • Drive alignment between brand marketing and sales teams to ensure a cohesive and effective marketing strategy.
  • Collaborate with internal stakeholders to strengthen ideas, processes, and plans.
  • Build successful customer relationships and partnerships to drive business growth.
  • Ensure a commercially focused approach to resource allocation and investment of activation plans.
  • Be a solutions-focused, creative thinker, and adapt quickly to changing market conditions.

Requirements

  • Proven experience in a similar role in FMCG, marketing, or the liquor industry for 5+ years.
  • Previous experience working with national customers or retailers.
  • Shopper understanding - understand shopper behavior, category trends, and insights that turn shoppers into buyers of our brands.
  • Customer understanding - understand customer needs and be able to translate these into mechanics and programs that have a 3-way win - for Brown-Forman, our customers, and consumers.
  • Agency management - be able to brief, inspire, and engage agencies to produce best-in-class activations.
  • Project & budget management - able to manage multiple projects to clear timelines delivered on time in full within budget.
  • Commercially astute - set activation critical metrics for all shopper marketing activation to determine the return on investment.
  • Communication - strong cross-functional skills and the ability to engage and influence.

About Us

We believe great people build great brands. At Brown-Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. We are committed to equality of opportunity in all aspects of employment and offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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