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CRM Marketing Strategist

2 months ago


Surry Hills, New South Wales, Australia Laser Clinics Full time

**About the Role:**

As a CRM Marketing Strategist at Laser Clinics, you will be responsible for developing and executing cutting-edge CRM strategies that drive engagement, retention, and revenue. You will lead the rollout of CRM initiatives, enhance personalized consumer journeys, and collaborate with cross-functional teams to execute aligned marketing programs.

**Key Responsibilities:**

  • Develop and implement CRM strategies that drive business growth and customer engagement
  • Lead the optimization of email, SMS, and web push campaigns to enhance customer experiences
  • Collaborate with data analysts to drive continuous improvements through A/B testing, audience segmentation, and data-driven insights
  • Work closely with marketing teams to execute aligned CRM marketing programs
  • Develop and maintain relationships with key stakeholders to ensure seamless execution of CRM initiatives

**Requirements:**

  • 5+ years of experience in a similar B2C CRM marketing role
  • Proven experience in data analysis and consumer insights, including audience segmentation
  • Proficiency in CDP/CRM platforms (Insider, Klaviyo)
  • Experience working in a SaaS E-commerce environment (Shopify, Big Commerce)
  • Experience working for an omnichannel beauty, FMCG, retail, or lifestyle brand
  • Strong communication and stakeholder engagement skills

**What We Offer:**

  • Heavily discounted treatments in-clinic (up to 70% off RPP)
  • Quarterly complimentary Skinstitut products
  • Access to Employee Assistance Program (EAP)
  • Hybrid working; 3 days per week (mix of home and office)
  • Centrally located office in the heart of North Sydney

**About Us:**

Laser Clinics is a leading provider of external beauty solutions, dedicated to helping our clients feel confident and empowered. We offer a range of services, from skin treatments to hair removal, and are committed to delivering exceptional customer experiences. Our team is passionate about making a difference in the lives of our clients, and we're looking for like-minded individuals to join us on this journey.