Digital Marketing Director
4 weeks ago
About the Role
We are seeking an experienced Digital Marketing Director to join our team at Macquarie Group. This is a unique opportunity to lead comprehensive digital campaigns and leverage platform tools to deliver top-tier experiences to our clients.
In this role, you will be responsible for developing and managing media strategies, planning, and overseeing media buying, while also identifying industry trends and opportunities for innovation. You will be tasked with creating, executing, and maintaining digital campaigns across various advertising platforms, focusing on campaign build, budget management, and asset optimisation.
Your responsibilities will include measuring campaign performance rigorously, identifying trends and insights that inform strategic decisions and optimisation recommendations. You will report on digital campaign performance, evaluate them against set goals, and provide regular updates to the wider marketing team.
A successful candidate will have 4+ years of hands-on experience in running digital media campaigns, proven track record of developing innovative and effective strategies, and hands-on digital platform experience with Google Ads (Search, Display, Remarketing), Google Analytics, Social Channels (Facebook Ad Manager and LinkedIn Ads).
The estimated salary for this role is around $120,000 - $150,000 per annum, depending on your level of experience and qualifications.
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