Strategic Insights Director

1 month ago

Sydney, New South Wales, Australia Kantar Group Full time
Associate Director - Qualitative Research

Kantar is seeking a highly skilled Associate Director to join our Sydney-based qualitative research team.

Key Responsibilities:

  • Deliver comprehensive insights from project inception to completion, leveraging expertise in qualitative research and cultural consumer understanding.
  • Leverage advanced technologies, including AI, to enhance project implementation, analysis, and insight generation.
  • Develop and share methodology recommendations with clients and colleagues, showcasing exceptional analytical and communication skills.
  • Effectively communicate complex findings, crafting compelling stories that drive client action.
  • Connect the dots between business challenges and solutions, driving strategic research recommendations.
  • Maintain strong commercial acumen, delivering profitable projects that meet or exceed client expectations.
  • Lead by example, inspiring junior team members through role-model behavior.

Main Objectives:

  • Apply deep knowledge of clients' businesses, informing expert-level interactions and advice.
  • Integrate Kantar tools, philosophies, and techniques into research design, analysis, and interpretation, delivering actionable insights.
  • Develop positive relationships with clients, positioning ourselves as trusted advisors for strategic opinions and guidance.
  • Lead accounts to achieve all deliverables within agreed budgets, adjusting course as needed.
  • Ensure insights are translated into engaging narratives with clear implications, empowering clients to make informed marketing decisions.
  • Identify new business opportunities and actively contribute to their development, supporting team goals.

Requirements:

  • A minimum salary of AU$120,000 per annum, reflecting the candidate's qualifications and experience.
  • A bachelor's degree in a relevant field, such as market research or a related social science.
  • Prior experience in qualitative research, preferably with a focus on consumer or cultural insights.
  • Proven ability to work effectively with clients, demonstrating strong interpersonal and communication skills.
  • Familiarity with Kantar tools and methodologies, with a willingness to learn and adapt.

About Kantar Group:

Kantar Group is a leading data, analytics, and consulting firm, providing innovative solutions to help businesses navigate an increasingly complex marketplace. Our commitment to delivering high-quality research and insights drives business success worldwide.

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