Senior Marketing Automation Strategist

5 days ago

Sydney, New South Wales, Australia beBeeAutomation Full time $135,000 - $145,000
Marketing Strategy Lead

This role involves leading a team to develop and implement marketing automation strategies for a retail leader.

  • Implement complex workflows using HubSpot and Segment CDP.
  • Create advanced audience segments and manage customer journeys.
  • Develop CRM strategies, including workflow automations.

The ideal candidate will have extensive experience in B2C or B2B marketing automation with HubSpot or similar platforms.

Key Responsibilities:

Leads the development of marketing automation strategies and executes them effectively.

  • Design and execute complex automation workflows.
  • Develop and manage advanced audience segments and customer journeys.
  • Collaborate with cross-functional teams to develop CRM strategies.
  • Stays up-to-date with industry trends and best practices in marketing automation.

Requirements:

  • Extensive experience in B2C or B2B marketing automation.
  • Retail background with consumer-focused perspective.
  • Experience with customer journey mapping and CRM strategy development.
  • Hands-on experience with experimentation and data-driven decision-making.
  • Data analytics skills using CDP platforms and Analytics tools.
  • Strong communication and collaboration skills.
What's in it for you

A chance to work with a market-leading global business with a great working culture.

How to apply

If this sounds like your ideal role, we invite you to apply now.

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