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Senior Marketing Strategist
3 weeks ago
Our organization seeks a skilled Senior Marketing Leader to develop and execute integrated marketing strategies. This role involves creating multi-channel campaigns that drive brand visibility, lead generation, and client engagement across the Australian market.
The Senior Marketing Leader will oversee the development of targeted marketing campaigns, aligned with commercial goals. This position supports broader initiatives across the Asia-Pacific region, ensuring alignment with global marketing objectives and regional business priorities.
- Develop and implement multi-channel marketing strategies tailored to the local market.
- Define Ideal Customer Profiles (ICPs), personas, and messaging in collaboration with commercial strategists and campaign managers.
- Utilize marketing automation platforms and CRM tools to manage campaigns, track performance, and optimize ROI.
- Collaborate with global and regional teams to ensure consistent brand messaging and campaign execution.
This role requires strong focus on demand generation, digital marketing, and event execution. The ideal candidate will have 5+ years of experience in B2B marketing and event management, with a proven track record of driving pipeline growth and accelerating sales cycles.
- Familiarity with marketing automation platforms, CRM systems, and Microsoft Office preferred.
- Excellent written and verbal communication skills.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
We are an equal opportunity employer and welcome applications from qualified candidates without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity, or any other characteristic protected by law.
