Strategic Market Insights Specialist

1 week ago

Sydney, New South Wales, Australia beBeeAnalyst Full time $90,000 - $110,000
Job Title:

Market Intelligence Analyst

About the Role:

We are seeking a highly skilled Market Intelligence Analyst to join our team in delivering valuable insights that inform strategic marketing decisions.

The successful candidate will work closely with stakeholders to design and deliver research projects, analyse performance, and provide actionable recommendations.

Main responsibilities include managing continuous data sources, conducting in-depth analysis of consumer behaviour, maintaining dashboards, and ensuring data integrity.

The role requires strong analytical skills, proficiency in Excel and PowerPoint, and experience working with grocery or category tracking tools.

Main Responsibilities:
  • Manage continuous data sources such as Nielsen IQ, including agency management and reporting.
  • Conduct in-depth analysis of consumer behaviour, usage, attitudes, and retail data.
  • Maintain and enhance dashboards and reports using tools like Power BI and Nielsen Discover.
  • Ensure data integrity through rigorous quality control.
  • Measure and report on marketing program performance.
  • Manage content on the market insights portal, including creating engaging summaries and assets.
  • Share insights internally and externally, supporting stakeholder engagement.
  • Support marketing strategies with insight-driven analysis and category overview reports.
Requirements:
  • A tertiary qualification in Business or a related field.
  • 2+ years' experience in market or shopper data analysis and reporting.
  • Proficiency in Excel and PowerPoint.
  • Understanding of marketing and category management.
  • Strong attention to detail and time management skills.
  • Experience working with grocery or category tracking tools (e.g., Nielsen, Circana, Quantium) is highly regarded.
  • A proactive mindset and a collaborative approach to team culture.

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