Marketing Insights Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeDataDriven Full time $100,000 - $150,000
Marketing Insights Specialist

We are seeking a skilled Marketing Insights Specialist to join our team. This is an exciting opportunity for a data-driven professional to make a real impact on our marketing efforts.

About Us

We are a leading retailer with a strong presence in the market. Our goal is to create better experiences for our customers and drive business growth through effective marketing strategies.

As a Marketing Insights Specialist, you will play a critical role in providing actionable insights to inform our marketing decisions. You will be responsible for designing, developing, and managing Tableau dashboards, as well as managing our marketing reporting system via GCP.

This is a challenging and rewarding role that requires autonomy, collaboration, and a passion for data analysis. If you have a keen eye for detail and a knack for storytelling, we encourage you to apply.

Key Responsibilities
  • Develop and manage Tableau dashboards to provide actionable insights to the marketing team
  • Manage our marketing reporting system via GCP to ensure accurate and timely data delivery
  • Analyze campaign performance and develop KPI metrics to optimize future campaigns
  • Lead the synthesis of multiple data sources to analyze and address insight questions
  • Conceptualize advance/predictive analytics practices such as media mix modeling and multi touch attribution to assist in the development of analytical tools
  • Provide key support on the data extraction process for the marketing team to aid forecasting, projections & marketing effectiveness workstreams
Requirements
  • Rich experience with Tableau, Google Big Query, and SQL
  • Strong understanding of data analysis and visualization principles
  • Excellent communication and presentation skills
  • Able to work independently and collaboratively as part of a team
Benefits

We offer a competitive salary and benefits package, as well as opportunities for career growth and professional development.

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