QA Campaign Analyst, Visa Managed Services
2 weeks ago
We are seeking a highly skilled Quality Assurance Campaign Analyst to join our team at Visa's Managed Services division. As a key member of our team, you will play a critical role in ensuring the accuracy, completeness, and reliability of data and insights for our marketing campaigns.
Key Responsibilities- Ensure quality assurance processes and standards are met for campaign analysis within our client's environment
- Collaborate with campaign analysts, data engineers, and IT teams to establish data validation procedures and quality checks throughout the campaign lifecycle
- Conduct comprehensive audits of campaign data sources, including tracking tags, conversion events, audience segmentation, and performance metrics
- Review campaign performance reports, dashboards, and presentations to identify discrepancies, anomalies, and areas for improvement
- Perform regression testing and validation of data pipelines, ETL processes, and reporting tools to ensure data integrity and consistency
- Document processes, key learnings, quality assurance findings, and best practices in artefacts that can be reused across the client's business
- Partner with cross-functional teams to troubleshoot issues, resolve discrepancies, and implement corrective actions to optimize campaign performance
- Provide training and support to campaign analysts on quality assurance processes, tools, and methodologies
This role will play a critical role in helping to build Visa's Managed Services arm in market, a scaling space that is in high demand from our clients. You will have the opportunity to work on strategic and multi-dimensional client projects, building your skills and expertise in data quality assurance and campaign analysis.
Requirements- 5+ years of related work experience in either Data QA or Campaign QA roles
- Proficiency in Data Analytics, Consulting, or Marketing Analytics
- Experience in data visualization, with PowerBI being highly preferred
- Knowledge of the Unica marketing automation platform tool is preferred
- Experience in SQL is preferred, with experience in other query languages (e.g., SAS or Python) highly regarded
- Advanced skills in Excel and PowerPoint, with the ability to effectively communicate a story through data (visualizations, storytelling)
- Good communication skills
- Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
- Proactive self-starter, always on learner, team player, and able to work in a virtual environment
- An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly
- Autonomy in managing stakeholders
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
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