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Campaign Data Analyst
2 months ago
We're seeking a highly skilled Campaign Data Analyst to join our Analytics and Insights team at Cashrewards. As a key member of our team, you'll play a pivotal role in driving data analytics to enhance our operational efficiency.
Your Focus- Design and implement sophisticated campaign analytics and insights for our core cashback business and retail media.
- Collaborate closely with business and engineering stakeholders to refine our overall business strategy.
- Integrate diverse tools and systems to ensure a rigorous and effective approach, identifying optimal sources for valuable insights.
- Devise A/B and multivariate testing strategies across all digital channels, ensuring tests are statistically significant and easily interpretable.
- Develop automated post-campaign analysis reporting and insights for internal stakeholders and clients.
- Segment appropriate cashback campaign audiences using statistical techniques.
- Collaborate with our retail media team to develop and maintain targeted media audiences, enhancing advertising effectiveness.
- Utilize analytics to refine audience segmentation and optimize media campaign performance.
- Design and implement automated post-campaign analytics for the media business, measuring advertising and promotional success and providing actionable insights based on key performance indicators.
- Co-create problem statements with relevant stakeholders to drive business-wide commercial and customer results efficiently.
- Extensive expertise in SQL and data visualization tools such as Power BI.
- Knowledge of statistical modelling techniques such as regression, clustering & segmentation, and time series modelling.
- Experience on analytical platforms such as Amplitude, Kevel, mParticle, Braze, and Apps Flyer.
- Strong business stakeholder management skills, facilitating effective communication and collaboration.
- Proven experience leveraging data to uncover insights, predict behaviour, and add value, supporting ambitious business goals.
- Possess a curious mind, resilience, and a drive for innovation, demonstrating autonomy and conscientiousness in problem-solving.
- Previous experience in a similar role within a top-tier consulting firm or industry, demonstrating a track record of success.
- Commercial acumen demonstrated by a deep understanding of business drivers and strategies for sustainable growth.
Cashrewards is a leading cashback platform in Australia, serving over 1.8 million members with an enticing range of cashback offers from more than 2000 brand partners. We're fully Australian owned and operated, and backed by 1835i, one of Australia's leading venture funds. We support the Starlight Children's Foundation by donating 1% of all cash redeemed to the foundation.
We offer a range of benefits, including flexible working, Friday hours, double cashback, free access to Headspace, discounted fitness classes and wellness offering with Class Pass, birthday leave, 16 weeks paid parental leave, and the ability to work up to 90 days a year from anywhere in the world.