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Senior Director of Client Marketing
2 months ago
As a key member of the Visa marketing team, you will lead client marketing for several financial institutions, driving business growth across Australia, New Zealand, and South Pacific. Your expertise in marketing and sales will enable you to develop strategies that meet client goals and objectives.
Key Responsibilities- Develop and execute annual account plans and marketing calendars for each client.
- Collaborate with Account Executives to ensure alignment and keep them informed on client marketing progress.
- Identify opportunities for marketing services sales and lead the sales process, including proposal development and client presentations.
- Deliver and exceed annual marketing services revenue targets for each client.
- Develop communications strategies and integrated marketing campaign plans for client marketing projects.
- Manage financial processes and budget accuracy for client accounts.
- Build and foster trusted advisor relationships with internal stakeholders and clients.
- Develop and manage structured engagement plans for each client, ensuring connections between Visa and clients are meaningful.
- Oversee team member project management of marketing programs and problem-solving to ensure client expectations are exceeded.
- Ensure team effectiveness in working with agency partners to develop and execute high-quality communications and campaigns.
- Monitor results and deliver optimization recommendations to increase campaign effectiveness.
- 15 years of marketing experience within a marketing team or agency.
- Formal qualifications in marketing are mandatory.
- Demonstrated understanding of banking and financial services product marketing and portfolio marketing experience is ideal.
- Strong communication, interpersonal, and collaboration skills.
- Client-focused mindset with strong partnership and stakeholder management skills.
- Experience in sales and business development.
- Bias for action with the ability to mobilize yourself and others to execute on opportunities quickly.
- Strong commercial and financial acumen.
- People leadership experience.
Visa is a global leader in digital payments technology, connecting the world through secure and reliable payment networks. Our mission is to uplift everyone, everywhere by being the best way to pay and be paid. We are a diverse and inclusive workplace that values individuality and fosters a culture of innovation and creativity.
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