Marketing Insights Strategist
1 day ago
About Us
IAG is the largest general insurance group in Australia and New Zealand, underwriting over AUD13 billion of premium per annum. We're a tech and research facility, a hub for climate change experts and a centre of resilience design.
Our brands – CGU, WFI, NRMA Insurance, AMI, NZI, and State Insurance – turn our purpose of making your world safer into action by helping, supporting ambitions, and making insurance accessible.
When you join IAG, you're not joining one brand. You're joining a large purpose-led, Trans-Tasman group dedicated to making your world a safer place.
We're ready to grow your career, acknowledge every part of you, recognise your brilliance, lead you with purpose and help you live your own purpose through us.
About the Role
You'll champion marketing effectiveness, ensuring we are up to date with the latest thinking and implementing new learning, in the service of demonstrating the effectiveness of our marketing.
As the Marketing Specialist, you'll uncover customer insights that unlock more effective strategies that drive growth as well as obtain more value from our customer data and research.
You'll turn your research into actionable insights that help define and solve business problems.
This is a permanent full-time opportunity open to candidates in Sydney. We work flexibly with a mix of work from home and the office.
About You
You have minimum of 4 years of experience in market research, agency or client side; ideally with experience of measuring worked in specialist effectiveness role or similar.
You have a passion for the craft of marketing and power of creativity.
You're highly skilled in data and brand analysis for the purpose of generating insights.
You thrive in highly complex, constantly changing business environments and have experience across a range of classifications.
You'll take responsibility for educating and upskilling the wider customer experience and marketing team in the fundamental of marketing effectiveness principles.
You'll provide strategic support for briefs, including objectives and corresponding measures of success as well as consult on effective connection plans.
You're tenacious and diplomatic who understands the value of research.
What We Offer
We offer an estimated salary of $85,000 - $110,000 per annum, depending on experience, plus benefits such as:
- Growth opportunities within a large purpose-led group
- A safe and supportive work environment for all employees
- Up to 50% off personal insurance, including home and motor insurance
- Flexible working arrangements
- Welcome Back cash bonus when returning from parental leave
About Us
We're committed to the reconciliation movement in Australia for Aboriginal and Torres Strait Island peoples and focus on providing a safe and supportive work environment for all our employees.
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