Senior Marketing Manager

6 days ago

Melbourne, Victoria, Australia McMillan Shakespeare Limited Full time
Join Our Team as a Senior Marketing Manager

We are seeking a highly skilled and experienced Senior Marketing Manager to lead the go-to-market launch of our new digital experience. As a key member of our Future of Service project team, you will play a pivotal role in guiding the development and implementation of our launch framework, strategy, and execution plan to all our customer segments.

Key Responsibilities:
  • Work with our expert partner to diagnose behavioural insights across our customer segments and develop behaviourally optimised launch frameworks
  • Support our research partners with the execution of primary research
  • Utilise our behavioural framework to develop the multi-channel launch communication strategy across our customer segments
  • Guide the development (copy, design and approvals) of required assets to enable a successful launch across our customer segments
  • Manage the launch communications project plan
  • Establish launch success metrics and mechanisms to report and analyse performance
  • Measure progress, evaluate results, and re-prioritise when appropriate to maintain focus on launch goals
  • Engage all key stakeholders throughout the planning and activity process
  • Manage compliance and legal approval sign-offs
  • Liaise with our Change Management team to ensure alignment across internal change activities
What We Offer:
  • Our strong people-first culture
  • Flexible/hybrid working to enhance your work/life balance
  • Novated lease benefits and discounts
  • 12 weeks Paid Parental leave and access to our Parents Portal
  • Exempt Employee Share Plan
  • Paid Income Protection Insurance under MMSG default Super plan
  • Access to a broad range of learning and development programs
  • Career break and volunteering leave
  • Access to Employee Assistance Program and annual Flu vaccination
  • Lifestyle Rewards program

We are an employer who embraces Diversity, Equity & Inclusion, and we hold a collective commitment to foster an environment where all differences are valued and respected. We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those caring for and living with disability to apply. Please note all successful candidates will be required to undergo background checks.

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