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Content Marketing Strategist
2 months ago
We are seeking a highly skilled Content Marketing Strategist to join our team at Dovetail. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing strategy that drives engagement, conversion, and brand awareness.
Key Responsibilities- Content Development: Create high-quality, engaging content that resonates with our target audience, including blog posts, case studies, email campaigns, webinars, research reports, and sales enablement tools.
- Content Strategy: Develop and execute a content marketing strategy that aligns with our business goals and objectives, including content calendar planning, content distribution, and measurement and analysis.
- Brand Voice and Messaging: Ensure that all content is consistent with our brand voice and messaging, and that it effectively communicates our value proposition to our target audience.
- Collaboration and Communication: Work closely with cross-functional teams, including creative, demand generation, product marketing, and sales to ensure that content is aligned with business objectives and that stakeholders are informed and engaged.
- Measurement and Analysis: Develop and track key performance indicators (KPIs) to measure the effectiveness of our content marketing efforts, and make data-driven decisions to optimize and improve content performance.
- Experience: 6+ years of experience in content marketing, with a proven track record of developing and executing successful content marketing strategies.
- Writing and Communication Skills: Excellent writing and communication skills, with the ability to craft compelling narratives and content that resonates with our target audience.
- Content Management System (CMS) Experience: Experience working with a CMS and other publishing tools, and knowledge of best practices for content management.
- Domain Expertise: Strong domain expertise in the B2B SaaS space, or a keen interest in learning.
- Pragmatism and Adaptability: Ability to wear multiple hats and adapt to changing priorities and deadlines.
Dovetail is a customer insights hub that helps teams build better products. We are a customer-obsessed team that is passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism and welcome everyone to show up as their authentic selves every day.
What We Offer- Equity for Everyone: We provide equity for all employees, along with competitive salaries.
- Annual Retreats: We aim to go away every year to celebrate achievements and have some fun as a team.
- Equal Parental Leave: We offer an inclusive framework of 20 weeks equal paid leave to support new parents.
- Modern and Pet-Friendly Offices: We have modern, ergonomic offices in the heart of Surry Hills, and we welcome pets.
- Flexible Work-Life Balance: We love our bright and shiny offices, but we also let you make the call on how and where you want to work.
- Develop and Grow: We love to support you in your career goals, and we offer opportunities for professional development and growth.
- Extra Paid Days Off: We offer ad-hoc KitKat days to take a step back and spend time on what matters most to you.
- Health is Wealth: We believe that everyone has the right to mental wellness and support, and we offer access to Uprise (Employee Assistance Program) for ourselves and our families.
- Floating Public Holidays: We let you choose when to take public holiday leave, so you can take time off when it suits you best.