Content Strategist

2 days ago


Sydney, New South Wales, Australia IIQAF Full time

We are seeking a highly skilled Content Strategist to lead our digital content creation efforts at IIQAF. As a key member of our team, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our business goals and objectives.

The ideal candidate will have a proven track record of creating engaging and informative content that resonates with our target audience. You will be responsible for managing our editorial calendar, assigning blog posts to writers, and identifying gaps in our content to recommend new topics.

**Key Responsibilities:**

  • Develop and implement a content strategy that aligns with our business goals and objectives
  • Manage our editorial calendar to ensure timely publication of content
  • Assign blog posts to writers and ensure high-quality content is produced
  • Identify gaps in our content and recommend new topics to enhance our online presence
  • Create style guides to ensure consistency in our content
  • Proofread and edit written pieces before publication
  • Schedule social media posts to maximize engagement
  • Conduct keyword and SEO research to understand our customers' needs
  • Monitor web traffic and engagement metrics to inform content decisions
  • Coordinate with our marketing and design teams to illustrate articles and enhance visual appeal
  • Stay up-to-date with industry-related news and trends to generate ideas for new content
  • Review and update published content as needed to ensure accuracy and relevance

**Requirements:**

  • Proven work experience as a Content Strategist, Content Manager, or similar role
  • A portfolio of published articles that demonstrate your writing and editing skills
  • Experience in project management is a plus
  • Knowledge of Content Management Systems, such as WordPress
  • Basic understanding of HTML and web publishing
  • Familiarity with SEO guidelines and keyword research tools, such as Moz and Google Keyword Planner
  • Experience using social media for business purposes
  • Solid writing and editing skills in English
  • Time-management skills and ability to prioritize tasks
  • Ability to guide and motivate team members to achieve content goals
  • Bachelor's degree in Marketing, Journalism, or a relevant field

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