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Content Marketing Strategist
2 months ago
We are seeking a highly skilled Content Marketing Strategist to join our team at Dovetail. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing strategy that drives engagement, conversion, and brand awareness.
Key Responsibilities- Content Development: Create high-quality, engaging content that resonates with our target audience, including blog posts, case studies, email campaigns, webinars, research reports, and sales enablement tools.
- Content Strategy: Develop and execute a content marketing strategy that aligns with our business goals and objectives, including content calendar planning, content distribution, and measurement and analysis.
- Brand Voice and Messaging: Ensure that all content is consistent with our brand voice and messaging, and that it effectively communicates our value proposition to our target audience.
- Collaboration and Communication: Work closely with cross-functional teams, including creative, demand generation, product marketing, and sales to ensure that content is aligned with business objectives and that stakeholders are informed and engaged.
- Measurement and Analysis: Develop and track key performance indicators (KPIs) to measure the effectiveness of our content marketing efforts, and make data-driven decisions to optimize and improve content performance.
- Experience: 6+ years of experience in content marketing, with a proven track record of developing and executing successful content marketing strategies.
- Writing and Communication Skills: Excellent writing and communication skills, with the ability to craft compelling narratives and content that resonates with our target audience.
- Content Management System (CMS) Experience: Experience working with a CMS and other publishing tools, and knowledge of best practices for content management.
- Domain Expertise: Strong domain expertise in the B2B SaaS space, or a keen interest in learning and staying up-to-date with industry trends and developments.
- Pragmatism and Adaptability: Ability to wear multiple hats and adapt to changing priorities and deadlines, with a strong focus on delivering high-quality results.
Dovetail is a customer insights hub that helps teams build better products. We are a customer-obsessed team that is passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism and welcome everyone to show up as their authentic selves every day.
What We Offer- Equity for Everyone: We provide equity for all employees, along with competitive salaries, to ensure that everyone has a stake in our success.
- Annual Retreats: We host annual retreats to celebrate achievements and have fun as a team, with a focus on building strong relationships and a sense of community.
- Equal Parental Leave: We offer an inclusive framework of 20 weeks of equal paid leave to support new parents, with a focus on flexibility and work-life balance.
- Modern and Pet-Friendly Offices: We have modern, ergonomic offices in the heart of Surry Hills, with a focus on comfort, productivity, and well-being.
- Flexible Work-Life Balance: We offer flexible work arrangements to ensure that everyone has the autonomy to manage their work and personal life in a way that works best for them.
- Develop and Grow: We provide opportunities for professional development and growth, with a focus on supporting employees in achieving their career goals.
- Extra Paid Days Off: We offer ad-hoc KitKat days to take a step back and recharge, with a focus on well-being and self-care.
- Health is Wealth: We believe that everyone has the right to mental wellness and support, and provide access to an Employee Assistance Program (EAP) for employees and their families.
- Floating Public Holidays: We offer flexible public holiday arrangements to ensure that everyone has the autonomy to manage their time off in a way that works best for them.
