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Data Driven Growth Manager
3 weeks ago
We are seeking an experienced Senior Analytics Manager to join our team. As a key member of our analytics department, you will be responsible for driving business growth through data-driven decision making.
- Key Responsibilities:
- Develop and implement advanced analytics strategies to drive business growth and improve customer experience.
- Lead the development and maintenance of our Google Analytics 4 (GA4) stack, ensuring accurate and compliant data.
- Deliver actionable insights to stakeholders by exploring advanced GA4 segments, identifying journey drop-offs, and packaging findings into clear recommendations and dashboards.
- Foster experimentation by translating analytics into high-impact test hypotheses, helping define success metrics, and partnering with our eCommerce testing specialist on A/B and multivariate website testing.
- Maintain attribution & audiences by refining channel-ROI models, building first-party audiences across Google & Meta, and syncing segments from BigQuery/CDPs for smarter targeting and insights.
- Champion data governance & privacy by upholding naming conventions, QA checklists, automated alerts, and privacy-centric tagging solutions to future-proof our analytics.
- Requirements:
- Deep expertise in Google Analytics 4 and Google Tag Manager.
- Proficiency in SQL / T-SQL and BigQuery (or equivalent) to query GA4 export tables and join CRM / transactional data for unsampled, holistic insights.
- Experience with Looker Studio (or a similar tool).
- Evidence of using analytics to unlock revenue or engagement growth.