Marketing Initiatives Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000

Job Overview

We are seeking a Marketing Initiatives Specialist who will develop and execute data-driven marketing strategies across various channels.

This role involves helping drive value from our marketing initiatives for internal stakeholders.

Key Responsibilities

  • Run and improve targeted campaigns across email, SMS, app, web, and in-store.
  • Manage the full campaign process from planning to execution.
  • Collaborate with content, channel, and data teams to deliver accurate, on-time campaigns.
  • Utilize test-and-learn approaches to boost results and find better ways of working.

Requirements

  • Proven experience in direct marketing, CRM, and campaign management.
  • Strong knowledge of marketing best practices.
  • Demonstrable experience in delivering end-to-end marketing communications campaigns across various channels.
  • Excellent stakeholder management skills, with the ability to manage change and communicate effectively.
  • Experience in working with leading marketing platforms preferred.

What We Offer

  • Competitive team member discounts on all products.
  • Flexible work arrangements and volunteer leave.
  • A supportive leadership and team network.
  • Career growth and succession opportunities.

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