Chief Brand Leader

3 days ago

Sydney, New South Wales, Australia beBeeBrand Full time $120,000 - $160,000
Job Description

As a key leader in our Oral Nutrition Supplement portfolio, you will be responsible for driving commercial objectives and executing marketing initiatives across Australia and New Zealand. Your work will have a meaningful impact on people's lives and contribute to a healthier world.

Key Responsibilities:

  • Develop and execute annual brand plans, including multi-channel engagement campaigns for healthcare professionals and patients.
  • Utilise in-depth knowledge of brand positioning and insights to drive brand growth through effective campaign execution.
  • Promote digital transformation, collaborate on ATL/BTL initiatives, and continuously evaluate marketing impact to drive improvement.
  • Create robust brand strategies based on consumer insights, observations, and commercial performance to drive growth in the Adult Health Care Nutrition space.
  • Own the execution of the marketing calendar, including campaign brief development, creative & media plan evaluation, and continuous optimisation.
  • Lead projects related to new product development (NPD) and the innovation pipeline.
  • Monitor monthly performance tracking for the brand to identify key drivers for business success.
Required Skills and Qualifications

This is an exciting opportunity for an experienced marketer looking to manage a unique brand that contributes to consumer well-being. You should have commercial acumen, navigate complexity with a positive outlook, nurture strong working relationships, and have a passion for the products and brands you manage.

  • Minimum 3 years marketing experience, preferably at Brand Manager level
  • Experience in FMCG, consumer or healthcare industry, preferably with Pharmacy channel experience
  • Bachelor's degree in Marketing or Business
  • Experience in project management of marketing activations and NPD
  • Strong attention to detail
  • Excellent communication skills with the ability to influence internal and external stakeholders
Benefits

Our company offers a unique work environment that fosters a culture of humanism, openness, enthusiasm, and proximity. This includes:

  • A high-performing team culture
  • Flexible hybrid working
  • Diverse and inclusive workplace
  • Personalised learning opportunities
  • Competitive Total Reward package including insurance, paid parental leave, and performance-related incentives

We are committed to fostering an inclusive and diverse workplace where all employees can contribute to business results. Our diversity, equity, and inclusion policy ensures fair consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.

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