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Lead Marketing Strategist

2 months ago

Sydney, New South Wales, Australia Manpower Australia Full time

About the Position: We are looking for an experienced Senior Marketing Executive to enhance our marketing efforts in the ANZ region. This position plays a crucial role in the development and implementation of creative marketing strategies and initiatives across Australia and New Zealand. Reporting to the ANZ Marketing Lead, you will work closely with various internal teams and external collaborators, including agencies and industry professionals, to ensure the success of our marketing projects.

Core Responsibilities:

  1. Marketing Initiatives (30%)
    • Design, refine, and implement comprehensive marketing campaigns.
    • Investigate and test new marketing avenues, including public relations, influencer partnerships, and events.
  2. Content Development (30%)
    • Collaborate with product and content teams to produce and adapt content, such as customer success stories and social media assets across multiple platforms.
  3. Website Management (20%)
    • Work alongside the website team and copywriters to enhance landing pages tailored for various campaigns.
    • Proficiency in WordPress is essential; training will be provided.
  4. Email Marketing (20%)
    • Partner with the CRM lead to create and improve email marketing strategies and comprehensive email journeys for the ANZ audience.

Qualifications:

  • Experience: At least 3 years in a marketing and partnerships role, ideally within the fintech or e-commerce industries.
  • Skills: Strong analytical skills to convert data into actionable insights.
  • Communication: Exceptional verbal and written communication skills in English.
  • Teamwork: Highly collaborative and proactive with robust project management capabilities.
  • Customer Orientation: A customer-focused approach with an understanding of client challenges.
  • Flexibility: Ability to thrive in a dynamic environment and adapt to changes.
  • Cultural Awareness: Comfortable working with a diverse team, including colleagues from various cultural backgrounds.
  • Availability: Willingness to participate in occasional evening meetings as required.

If you are dedicated to achieving marketing excellence and wish to be part of a collaborative global organization, we encourage you to consider this opportunity.