Category Marketing Lead

4 weeks ago

Sydney, New South Wales, Australia Randstad Australia Full time
Your New Company:

The company is a leading supplier of industrial products and safety equipment, catering to various industries such as mining, construction, and manufacturing. They offer a comprehensive range of products, including personal protective equipment (PPE), workwear, tools, fasteners, and maintenance supplies. Their focus is on providing businesses with the essential tools and solutions needed to operate efficiently, safely, and sustainably across diverse industrial sectors.

Your New Role:

Are you a strategic marketer with a passion for driving product success? Join our team as a Category Marketing Lead, where you'll be at the forefront of implementing comprehensive product marketing strategies that deliver measurable ROI and support our commercial objectives. This is an exciting opportunity to lead product promotions, new launches, and clearance campaigns, ensuring they align with our overall marketing goals.

Key Responsibilities:Product Planning
Lead the development and execution of category marketing strategies and plans.Analyze customer needs and competitor activities to inform and enhance marketing plans.Oversee product marketing initiatives to boost market penetration and brand presence.Product Marketing
Manage product positioning and messaging to communicate value and differentiation effectively.Develop sales enablement tools that support the sales team and drive product adoption.Coordinate cross-functional efforts for new product launches, ensuring seamless implementation.
Marketing Operations
Provide critical support during promotional campaigns, driving innovation to set our category apart.Develop and execute category campaigns that maximize supplier promotional funds.Ensure all marketing materials adhere to brand guidelines, maintaining consistency in both visuals and messaging.

Your Skills & Experience:Bachelor's degree in Marketing or a related field.4+ years experience in product marketing, preferably in a B2B setting.Expertise in verbal communication.Customer and market analysis.Strong stakeholder engagement experience.

Success Measures:Achieve growth in EBIT and total sales.Successfully launch and promote new products, meeting or exceeding forecasts.Maintain strong stakeholder engagement and embody company values in all activities.

Your next step If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to or call me now on to discuss your next role.If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career. At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background. skills Category Marketing Lead, Product Marketing, Marketing, Product, B2B, Retail, Category Marketing
qualifications Bachelor Degree in Marketing
education Bachelor Degree

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