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Marketing and Campaign Manager

2 months ago

North Sydney Council, Australia Royal Caribbean Group Full time

About the Role:

The Marketing and Campaign Manager will lead the development and execution of go-to-market strategies across all paid and owned channels in partnership with the creative team, media agency, and internal stakeholders. This role will own the marketing and communications calendar, ensuring campaigns are executed on time and on budget, with detailed campaign tracking to achieve commercial goals.

Key Responsibilities:

  • Strategic Planning & Execution: Develop an annual Marketing plan to achieve key brand & commercial objectives, including passenger volumes, revenue, and conversion. Introduce new concepts and strategic partnerships to achieve the brand & annual operating plan.
  • Relationship Management: Coordinate creative requirements and actions for campaigns and collateral with the Miami Marketing team. Partner with the Miami team to forecast and plan for global brand and promotional campaigns to optimize timely execution of market requirements.
  • Creative and Collateral: Own the briefing of creative executions across channels, including print, TV, radio, direct mail, digital, social, OOH, and retail campaigns. Work with creative teams in Miami to develop executions that meet local commercial needs.
  • Media Planning and Performance: Manage day-to-day communication with the media agency to implement, track, and report paid media campaigns. Ensure the agency is compliant, works effectively to the KPIs documented, and remains on budget.
  • Revenue Performance: Understand industry and booking trends to collaborate on growth and emerging opportunities. Participate in discussions around revenue performance in Trading Meetings, identifying opportunities for growth and improvement.
  • Budget Management: Manage annual campaign media and production budgets, ensuring that all funds are optimized in line with forecasted business goals.
  • Performance Improvement: Monitor, evaluate, and analyze market trends, consumer behavior, and competitor activity to identify market opportunities. Evaluate market research and brand health tracking, adjusting marketing activity to meet changing market and competitive conditions or business strategy shifts as required.

Requirements:

  • 6+ years of progressive marketing experience in either a client or agency role, including experience in media strategy & planning, multi-channel creative concept development, and GTM campaign execution across all channels.
  • Direct responsibility for commercial results preferred.
  • Travel & Tourism or Luxury marketing experience is highly desirable.
  • 4+ years of people management with experience in either a client or agency role preferred.
  • Proven experience working with a multi-location team & ideally within a global business.
  • Tertiary qualification in marketing and/or tourism desirable.