Marketing & Campaigns Manager
3 weeks ago
Job title
Marketing and Campaigns Manager (Melbourne/Perth/Brisbane/Sydney)
This is a 13-month fixed term contact.
About Allens
As a leading law firm with a respected and established brand, our Corporate Services teams have the opportunity to work at the cutting edge of technology, workplace culture, process improvement, business strategy and growth. With Allens, you'll have the opportunity to identify and set new standards of excellence for the profession, and play a vital role in delivering services to our clients that are responsive, innovative and focused on their needs. You'll be empowered to find operational efficiencies and drive changes that make a real impact on our clients, people and communities. With a heritage spanning 200 years, shaping the future is in our DNA and our alliance with Linklaters connects our clients and teams with an international network of legal leaders that spans 37 offices in 23 countries.
We value personal growth and career progression equally. Through our in-depth career coaching, focus on innovation, and international secondment program, we aim to create future leaders in the legal industry.
Your Role
We're looking to hire a Marketing and Campaigns Manager who will be responsible for leading and contributing to specific content-led projects and marketing activities, many of which cut across the firm's various practices. This is an exciting opportunity to be part of a critical program that will transform content marketing as a driver of business growth.
About you
As a data-driven marketer, you are skilled in creating effective campaigns which are underpinned by differentiated, clear and concise value propositions. You will be expected to develop a content pipeline centred on a priority set of client issues, underpinned by our business imperatives at a sector and firm-wide level. You will be skilled at using data for inform content strategy and taking content to market across multiple channels as part of a sustained effort to build reputation, relationships and revenue.
To succeed in this role you will need:
- Demonstrable track-record of producing high quality content underpinned by a compelling market-impact story.
- Significant relevant marketing, campaigns and / or content-leadership experience.
- Strong stakeholder relationship skills, including the ability to facilitate thinking and build confidence in processes and proposed solutions.
- Experience working with colleagues across various teams, as well as third party suppliers.
- Professional services or relevant B2B experience and track record of working effectively as part of a matrix organisation is preferred
- Excellent attention to detail and project management skills.
Your day
The Marketing & Campaigns Team plays a key role in shaping and directing the firms key messages and marketing campaigns. Your role will be varied but the day of a Marketing and Campaigns Manager could typically include:
- Collaborating within the business to identify the key issues facing clients across our client segments and, in particular, across our key growth areas.
- Developing provocative and inspiring content (in multiple formats) centred around the issues proven to resonate with our target audience.
- Developing, planning and coordinating effective go-to-market campaigns via multiple channels, working closely with our Business Development, Communications, CRM, Digital & Design and Events teams, for maximum channel amplification
- Developing data-driven success metrics as part of a story that demonstrates impact
- Contributing to the ongoing evolution of the firm's digital presence and the user experience of the firm's digital assets
- Coaching and mentoring the firm in effective content and campaigns
- Presenting with excellent stakeholder management and influencing abilities
Your development
Our Marketing & Campaigns Team is looking for an experienced Manager who can work reasonably autonomously and support an existing strategy.
In joining Allens, you will receive unparalleled learning and development opportunities. You will be challenged, supported and guided as you learn and develop, and will be encouraged to grow. We foster greatness and will coach and support you to meet your goals and aspirations.
Our unique Career Deal allows you to take control of your career and provides a transparent approach to career development. Our international alliance with Linklaters means we are able to support secondments all over the world.
Our Team
Our Marketing & Client Services department drive growth for the firm by building, enhancing and protecting our brand, networks and relationships. We are committed to cultivating client experiences that deliver genuine value, and developing the capacity of our people to do the same.
The department is divided into 2 core areas:
- Marketing; consists of teams of professionals with expertise in Corporate Communications, Digital, Design & UX, Events & Networks and Marketing & Campaig
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