Fundraising Campaign Manager

3 weeks ago

Sydney, New South Wales, Australia Beaumont People Full time

About the Role

The Individual Giving Manager will play a key role in the development and implementation of the charity's single giving strategy, focusing on direct mail appeals, gift in will campaigns, and new cash donor acquisition programs. This role will require strong project management skills, with the ability to coordinate multiple time-sensitive campaigns and work collaboratively with the team to achieve successful outcomes.

Key Responsibilities

  • Project manage and lead the creation of all direct mail campaigns, including identifying and working with internal stakeholders on appeal case studies, briefing for copy and design of mail pack and campaign assets for various channels, preparation of data and data segments for mail house and distribution.
  • Review, document and deliver post campaign evaluation and results based on objectives, budget, and opportunities for growth.
  • Work with the Global Head of Marketing, Fundraising and Communications in developing the strategic direction of direct mail appeals, Gift in Will appeals and donor retention activities to grow single giving acquisition and improve retention.
  • Identify and test new channels for cash acquisition and fundraising growth.
  • Work collaboratively with the team to test, evaluate and continuously improve supporter journeys and use data-driven insights to maximise acquisition and retention opportunities and improve supporter lifetime value.
  • Develop and deliver donor-driven content, campaigns and communication materials, including newsletters that improve the supporter experience.
  • Manage the relationship with external agencies and suppliers ensuring the implementation of each mail campaign is aligned to approved budgets, timeline, and strategy.
  • Ensure fundraising programs are compliant with regulations, statutory requirements e.g. Privacy, Data Security, FIA Code.

Essential Criteria

  • Relevant qualification in Marketing or Fundraising and experience in fundraising direct mail, campaign management and strategic planning.
  • Demonstrated experience working in multi-channel fundraising within single giving portfolios.
  • Proven ability to coordinate fundraising activities and successfully manage end-to-end direct mail campaigns.
  • Strong project management experience with the ability to establish and deliver outcomes on projects, within budget and timelines and work interdependently and collaboratively.
  • Excellent organisational and time management skills, including the ability to meet tight deadlines.
  • Sound understanding of donor communication channels and the ability to coordinate sophisticated, donor-driven content, products and campaigns.
  • Ability to use and manage CRM and fundraising technology and tools. Experience with Blackbaud an advantage.
  • Previous experience in a similar role within a nonprofit or for-purpose organisation.

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