Fundraising Strategist

2 weeks ago

Sydney, New South Wales, Australia Beaumont People Full time

About the Role

This is a unique opportunity to be part of a small team and take on the challenge of developing, implementing, and evaluating the charity’s single giving strategy, including direct mail appeals, gift in will campaigns, and new cash donor acquisition programs.

The ideal candidate will have a passion for direct marketing, fundraising, and strategic planning. They will be responsible for project managing and leading the creation of direct mail campaigns, including identifying and working with internal stakeholders, briefing for copy and design of mail packs and campaign assets, and preparing data and data segments for mail houses and distribution.

The selected candidate will also be responsible for reviewing, documenting, and delivering post-campaign evaluation and results based on objectives, budget, and opportunities for growth. They will work closely with the Global Head of Marketing, Fundraising, and Communications to develop the strategic direction of direct mail appeals, gift in will appeals, and donor retention activities to grow single giving acquisition and improve retention.

In addition, the chosen candidate will be responsible for identifying and testing new channels for cash acquisition and fundraising growth, working collaboratively with the team to test, evaluate, and improve supporter journeys, and developing and delivering donor-driven content, campaigns, and communication materials.

Key Responsibilities

  • Project managing and leading the creation of direct mail campaigns, including identifying and working with internal stakeholders, briefing for copy and design of mail packs and campaign assets, and preparing data and data segments for mail houses and distribution.
  • Reviewing, documenting, and delivering post-campaign evaluation and results based on objectives, budget, and opportunities for growth.
  • Working closely with the Global Head of Marketing, Fundraising, and Communications to develop the strategic direction of direct mail appeals, gift in will appeals, and donor retention activities to grow single giving acquisition and improve retention.
  • Identifying and testing new channels for cash acquisition and fundraising growth.
  • Working collaboratively with the team to test, evaluate, and improve supporter journeys.
  • Developing and delivering donor-driven content, campaigns, and communication materials.

Essential Criteria

  • Relevant qualification in marketing or fundraising and experience in fundraising direct mail, campaign management, and strategic planning.
  • Demonstrated experience working in multi-channel fundraising within single giving portfolios.
  • Proven ability to coordinate fundraising activities and successfully manage end-to-end direct mail campaigns.
  • Strong project management experience with the ability to establish and deliver outcomes on projects, within budget and timelines, and work interdependently and collaboratively.
  • Excellent organisational and time management skills, including the ability to meet tight deadlines.
  • Sound understanding of donor communication channels and the ability to coordinate sophisticated, donor-driven content, products, and campaigns.
  • Ability to use and manage CRM and fundraising technology and tools. Experience with Blackbaud an advantage.
  • Previous experience in a similar role within a non-profit or for-purpose organisation.

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