Marketing and Brand Strategist for Cairns Retail Destination

4 weeks ago

Cairns City, Queensland, Australia JLL Full time
At JLL, We Empower You to Shape a Brighter Future

We are a global leader in real estate, dedicated to helping clients envision where people will live, work, play, shop, and eat.

Our team at Smithfield Shopping Centre is seeking a talented Marketing Manager to join our dynamic environment. As the ideal candidate, you will be responsible for developing and executing comprehensive marketing plans to drive footfall, enhance customer engagement, and increase customer loyalty.

About the Role:

  • Develop and execute strategic marketing initiatives to promote the shopping centre's brand image and customer experience.
  • Collaborate with tenants, contractors, and internal teams to support their marketing efforts and ensure brand consistency.
  • Manage and leverage digital marketing channels, including social media platforms, website, email marketing, and digital advertising.
  • Plan and execute engaging events, promotions, and activations to attract shoppers and increase dwell time.
  • Conduct market research and analysis to identify trends, stay ahead of competition, and optimise marketing efforts.
  • Create and manage the marketing budget effectively.
  • Measure and analyse the effectiveness of marketing campaigns and make data-driven recommendations for improvement.

What We're Looking For:

  • A minimum of 3 years of experience in marketing, preferably in the retail or shopping centre industry.
  • A Bachelor's degree in Marketing, Business Administration, or a related field.
  • Strong understanding of digital marketing strategies, social media platforms, and content creation.
  • Proven ability to develop and implement successful marketing campaigns and initiatives.
  • Excellent project management and organisational skills, with the ability to handle multiple priorities simultaneously.
  • Experience in event management and coordination is a plus.
  • Proficiency in using marketing analytics tools to measure campaign performance.
  • Creative mindset and ability to think outside the box for innovative marketing ideas.
  • Strong communication and interpersonal skills to collaborate and build relationships with tenants, stakeholders, and team members.

Your Benefits:

  • A competitive estimated salary of $90,000 - $110,000 per annum.
  • A dynamic and entrepreneurial culture that values innovation and teamwork.
  • The opportunity to work with a global leader in real estate and shape the future of retail destinations.
  • A chance to develop your skills and advance your career in a supportive and inclusive environment.

About Us:

JLL is a global company that empowers its employees to shape a brighter way forward. With over 200 years of real estate experience, we are committed to hiring the best talent and empowering them to thrive and grow meaningful careers.

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