Growth Marketing Director
4 weeks ago
InDebted is a pioneering organization that provides innovative solutions to support consumers with debt. Leveraging technology and a human touch, we utilize machine learning and AI to personalize the collections journey and champion positive customer experiences. Our mission is to revolutionize the world of consumer debt for the better.
As a global team of over 300 people, we're rapidly expanding across North America, the United Kingdom, Europe, Latin America, and the Middle East. With a revenue of $50m and backed by leading investors, we're at an exciting juncture in our growth journey.
About the role: The Growth Marketing Director plays a pivotal role in driving customer acquisition, retention, and revenue growth at InDebted. Reporting directly to the VP of Marketing, this role is ideal for a commercially savvy marketer with a passion for crafting value-driven narratives and making a bottom-line impact. You will develop and execute strategies that fuel growth across multiple regions, working towards shared pipeline and revenue goals, not just traditional MQLs.
At InDebted, you'll utilize tools like Hockeystack for data analysis and Gong for gathering insights into what makes key decision-makers tick, ensuring data-driven decision-making and targeted marketing execution. You'll work across digital, social, and paid media to optimize the customer journey and scale high-impact initiatives that generate demand and foster meaningful growth.
Key Responsibilities:
- Develop and execute marketing campaigns that create a surround sound effect with our top target accounts, with a focus on field, events, word of mouth, and targeted campaigns to contribute to regional pipeline goals.
- Lead initiatives to further our understanding of our audiences at scale, developing positioning and messaging rooted in local insights to drive relevance and expedite growth.
- Avidly communicate our marketing-led growth strategy across the company and keep relevant stakeholders in the loop, report on results and key learnings regularly, and partner with teams such as Product, Data, and Finance.
- Contribute to the brand building of InDebted across all regions, creating affinity with potential clients throughout their buyers journey.
- Support the recruitment and development of key team members, always seeking to involve, empower, and build accountability to drive performance.
- Think boldly and embrace agility.
- Enjoy high-velocity working and collaborating across borders.
- Drive a sense of ownership and accountability.
- Operate strategically, while executing hands-on.
Adaptive working - We're a remote-first team, with office hubs in Australia, the United Kingdom, and the United States - with hybrid options determined at team level to foster collaboration and flexibility.Flexible schedules - As a global team working across timezones, we offer flexible working schedules to ensure you're able to balance work and life.Flexible paid leave - Our trust-based leave model isn't capped by standard entitlements. This means you can choose how much leave you take and when you take it, while balancing business needs.Remote work set-up - Budget of AUD $750 (or local equivalent) to help you create a working environment that supports your productivity.Work from anywhere scheme - Work from anywhere on a short-term basis (overseas or otherwise away from your usual place of work) for a maximum period of 4 months, so long as there is a reasonable overlap (4-hours) with your team and/or leader in your home country.Gender-neutral parental leave - Our global offering for all new parents includes 16 weeks paid leave.
Our benefits packages vary depending on region and role requirements. Our talent acquisition team will be able to share more during the recruitment process.
At InDebted, we respect and celebrate the unique attributes, characteristics, and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to build better products and a better overall company. InDebted is an Equal Opportunity Employer.
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