Growth Marketing Director

2 days ago


Saint Leonards, Victoria, Australia InDebted Full time
About InDebted

InDebted is a pioneering organization that provides innovative solutions to support consumers in managing debt. Leveraging technology and a human-centric approach, we utilize machine learning and AI to personalize the collections journey and foster positive customer experiences. Our mission is to revolutionize the world of consumer debt for the better.

About the Role

The Growth Marketing Director plays a pivotal role in driving customer acquisition, retention, and revenue growth at InDebted. Reporting directly to the VP of Marketing, this position is ideal for a commercially savvy marketer with a passion for crafting value-driven narratives and making a bottom-line impact. You will develop and execute strategies that fuel growth across multiple regions, working towards shared pipeline and revenue goals.

Key Responsibilities
  • Support the regionalization of our GTM strategy, leading key pillars of our team as we scale.
  • Develop and execute marketing campaigns that create a surround sound effect with our top target accounts, with a focus on field, events, word of mouth, and targeted campaigns to contribute to regional pipeline goals.
  • Lead initiatives to further our understanding of our audiences at scale, developing positioning and messaging rooted in local insights to drive relevance and expedite growth.
  • Avidly communicate our marketing-led growth strategy across the company and keep relevant stakeholders in the loop, report on results and key learnings regularly, and partner with teams such as Product, Data, and Finance.
  • Contribute to the brand building of InDebted across all regions, creating affinity with potential clients throughout their buyers' journey.
Requirements
  • Think boldly and embrace agility.
  • Enjoy high-velocity working and collaborating across borders.
  • Drive a sense of ownership and accountability.
  • Operate strategically, while executing hands-on.
Our Benefits

We offer a range of benefits to support your well-being and career growth, including adaptive working, flexible schedules, flexible paid leave, remote work set-up, and a work-from-anywhere scheme. Our talent acquisition team will be happy to share more details during the recruitment process.

InDebted is an Equal Opportunity Employer, committed to respecting and celebrating the unique attributes, characteristics, and perspectives that make each person who they are. We believe that bringing diverse individuals together allows us to build better products and a better overall company.



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