Driving Customer Centricity through Strategic Marketing Leadership
2 days ago
This is a challenging role that requires a strategic thinker to design customer value propositions and develop compelling go-to-market strategies. The successful candidate will be responsible for leading cross-functional teams to build and execute customer-centric plans.
About the Role- The Senior Marketing Manager will oversee the marketing strategy for CommSec, driving awareness, acquisition, and engagement for customers.
- Key responsibilities include building marketing initiatives to support growth segments, implementing and optimizing content strategy, and exploring cross-sell opportunities across CBA's customer bases.
- The role requires strong stakeholder management skills, with experience in working with investing segments and audiences.
- A highly analytical approach is necessary, with the ability to use data to tell stories and influence decision-making.
- Strategic thinking and leadership skills are essential, with experience in designing customer value propositions and developing go-to-market strategies.
- Strong knowledge of investing segments and audiences is required, with the ability to use data to inform marketing initiatives.
- Experience in leading cross-functional teams and managing stakeholders is also necessary.
- A creative thinker with problem-solving skills and a growth mindset is ideal for this role.
- This is an excellent opportunity to work with a passionate team of marketing professionals who plan and deliver world-class marketing plans.
- The role offers a chance to make a significant impact on the business and drive customer centricity.
- Professional development opportunities are available, with training and mentorship programs to support career growth.
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