Global Brand Strategist for Consumer Banking

1 day ago


Sydney, New South Wales, Australia Macquarie Full time
About the Role

We are seeking an experienced Global Brand Strategist to join our Banking and Financial Services team at Macquarie. This role offers a unique opportunity to drive growth and evolve our brand strategy to support our ambition in the consumer market.

Key Responsibilities
  • Develop and execute our short and long-term brand strategy, translating it into a roadmap to deliver our objectives.
  • Lead a senior team to ensure exceptional brand and creative outcomes, driving efficiencies, and developing a 'living the brand' program.
  • Increase brand awareness and consideration as a growth lever and develop a strategic brand experience scorecard to measure performance.
Requirements

To succeed in this role, you will need:

  • A minimum of 10 years of experience in Brand Strategy for consumer brands, with a proven track record of elevating consumer brands and building brand programs.
  • Executive-level communication, collaboration, and influencing skills, with experience working in a large and agile organization in a regulated industry.
  • Expertise in bringing brands to life through storytelling and managing high-performing teams by driving clear direction and coaching opportunities.
What We Offer

Macquarie employees can access a wide range of benefits, including hybrid and flexible working arrangements, one wellbeing leave day per year, up to 20 weeks paid parental leave, and more.

About Us

At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities. We operate in 34 markets and have 55 years of unbroken profitability. Our technology-driven retail bank supports clients to achieve their full potential.



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