Senior Brand Advertising Strategist

4 days ago


Sydney, New South Wales, Australia EMPRESS Full time
About Empress

Empress is a leading shoe design company established in 2019 with a mission to create high-quality, comfortable footwear. Our goal is to combine beauty and functionality through innovative materials and expert craftsmanship.


Job Description

We are seeking a Senior Brand Advertising Strategist to join our team. As a key member of our advertising team, you will be responsible for creating high-performing creatives for our Facebook and Instagram ads. Your primary goal will be to develop effective advertising concepts using direct response copywriting.

You will brainstorm ad angles and hook variations, generate unique advertising ideas, provide briefs for the production team to shoot content, and collaborate with the post-production team to edit ads. Additionally, you will stay up-to-date with industry trends and best practices to inspire creative concepts.


Requirements

To succeed in this role, you should have a deep understanding of paid media and consumer psychology. You should be able to engage audiences through your content and have experience in video editing, including ideation, storyboarding, and editing.

  • 2+ years of experience in writing direct response ads or emails.
  • Experience in video editing, including ideation, storyboarding, and editing.
  • Experience as a content creator with demonstrated ability to engage audiences.

Compensation and Benefits

The estimated annual salary for this position is $80,000 - $110,000, depending on location and experience. We offer a competitive benefits package, including health insurance, retirement planning, and opportunities for professional growth and development.



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