Consumer Insights Strategist
4 days ago
At British American Tobacco, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
We are seeking a highly skilled Consumer Insights Strategist to join our Insights & Foresights team in Sydney, Australia.
This role will be responsible for conducting research on consumer behavior, consumer preferences, and competitor insights for both Combustibles and New Categories. You will contribute to the development of a Single View of the Consumer and insights/foresights across the key contestable consumer pools to drive scale in our brands and protect the heartland base of our portfolio.
You will work closely with stakeholders to define and implement the insight's agenda for Combustibles for ANZ & South Pacific. Your expertise in market research, data analysis, and customer understanding will enable you to provide actionable insights and support the business in implementing initiatives based on your findings.
In this role, you will have the opportunity to lead people in a way that they are engaged in their work and coach team members with the aim of developing a pipeline of marketing talent. You will also partner with peers & leaders across the organisation to deliver the insight's roadmap.
To succeed in this role, you will need a tertiary degree or equivalent experience in a field such as Marketing, Business, Psychology or Analytics. At least 5 years in a similar role in a corporate environment or a research agency is required, with a consistent track record of business delivery.
The estimated salary for this position is $120,000 - $180,000 per year, depending on experience.
We offer a competitive remuneration package with superannuation and annual company bonus, flexible wellbeing benefits, birthday day off, pre-purchased extra annual leave scheme, above legislation parental leave and carer's leave benefits, and a positive and inclusive culture.
If you are a motivated and strategic thinker with a passion for consumer insights, we encourage you to apply for this exciting opportunity.
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