Head of Marketing Australia

1 week ago

Australia Drawboard Pty Ltd Full time
About Drawboard Pty Ltd

Drawboard Pty Ltd is a Software-as-a-Service (SaaS) company that aims to create a world without paper. Our niche is in Design & Construction, and we achieve this by developing a document markup and collaboration platform that rivals Google Docs for PDFs.

We have a strong presence in the Architecture, Engineering, and Construction (AEC) tech market, as well as other document-heavy industries. Our customers include some of the largest engineering and design companies globally, as well as those outside of AEC.

The Benefits

We offer a competitive compensation package, including a pathway to equity options, making you a part of our journey to becoming a tech unicorn.

You will have the opportunity to work in a flexible environment, either from home or our office, and enjoy premium hardware to suit your needs.

Our team is known for its great social atmosphere, both virtually and in-person, and you will have the chance to make an impact on the workflow of tens of millions of people with our innovative product.

As a member of our team, you will be contributing to a greener, more sustainable world.

The Role

We are seeking a highly competitive and data-driven Head of Marketing to lead our marketing efforts. As a member of our ~35 person team, mostly consisting of technical members, you will be responsible for leading a small, but growing sales team, reporting directly to the CEO.

This role involves everything marketing-related, as well as working closely with the sales team. You will be well-supported by the CEO and other team members.

Drawboard has historically been more sales-driven, but we are looking to balance this out and have marketing lead our Go-to-Market (GTM) strategy. With millions of users at the top of our product funnel, we will place a strong emphasis on data and number-savvy candidates.

We have two products: Drawboard PDF (more B2C) and Drawboard Projects (more B2B). Each product requires different marketing approaches, and you will be responsible for designing and executing our content strategy for both products.

For Drawboard PDF, your role will centre around content marketing and community building, including designing and executing our content strategy, building blog pages and landing pages, leading our social media, video (YouTube), blog content, and accompanying SEO strategies.

You will need to experiment and identify scalable paid marketing channels. As we have a user base in the hundreds of thousands, and new users per day in the thousands, you will need to be very experienced with numbers and analytics.

For Drawboard Projects, your role will be similar, but you will need to assist our sales team in lead generation in a B2B context, while also optimising our product funnel from Drawboard PDF to Drawboard Projects, as part of a Product-Led-Growth strategy.

You

We are looking for a candidate with 5+ years of experience in digital marketing for software (preferably SaaS), demonstrating both individual contributor success and management success.

You should have demonstrated experience with strong reporting skills, reporting weekly, monthly, and quarterly to the broader sales team and management/board.

You will need to be comfortable getting your hands dirty understanding user bases through analytics platforms (we use Amplitude).

Demonstrated experience with content marketing and community building is essential.

You should be excellent with software, both understanding how SaaS software works and using software to carry out your work, including Google Sheets, CRM, and other SaaS software with speed.

Knowledge of engineering & design industries is not required but will be considered favourably.

Experience working with software product management teams, email lifecycle, and marketing experience is a must.

App marketing experience is a bonus.

We are looking for a candidate who is a strong culture fit with our team, as we value a diverse and inclusive environment, and we like to have fun while creating a better world.

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