Content Strategist

6 days ago

Garden City, Victoria, Australia Frank Green Full time

About Frank Green

Frank Green is a philosophy that embodies a commitment to sustainability and reducing single-use plastics. Our mission is to create innovative, functional, and beautifully designed products that make sustainable living easy and desirable. We aim to empower people around the world to make a positive impact on the environment.

Your New Role

We are seeking a highly creative and skilled Content Creator to join our team. As a key player in driving social media engagement and audience growth, you will develop and implement a content strategy that resonates with our loyal community across various digital platforms.

Key Responsibilities

  • Develop, produce, and schedule daily content across TikTok, Instagram, Facebook, and LinkedIn.
  • Craft channel-specific content through engaging videos and imagery.
  • Collaborate with the Social Media Manager and teams to execute in-house content aligned with campaign briefs and business objectives.
  • Analyze industry trends, conduct market research, and use performance-based reporting to guide content creation strategies.
  • Manage community interactions on social media, responding to customer queries promptly.
  • Capture and edit real-time content at events.
  • Write compelling social captions.
  • Assist in coordinating monthly social content calendars and influencer briefs.

Requirements

  • 2+ years of social media experience with a focus on content creation and production.
  • Ability to multitask, meet tight deadlines, and self-direct content creation.
  • Comprehensive understanding of social media platforms, design trends, and pop culture references.
  • Passion for style, design, and knowledge of the aspirational brand landscape.
  • Proficiency in video editing software and/or social media video editing tools.
  • Strong attention to detail and exceptional communication skills.
  • Thrive in a fast-paced, entrepreneurial environment.
  • Proficient copywriting skills maintaining brand voice and personality.

The Perks

  • A culture of smart, engaged, values-driven people, where everybody's voice matters.
  • Staff discount on Frank Green products.
  • Celebration birthday day off as paid leave.
  • Plenty of autonomy and opportunity to grow.
  • Fun and inclusive staff events and celebrations.
  • Dog-friendly offices.

Our Culture

At Frank Green, we strongly believe in diversity and inclusion, and we make sure that our people feel welcome and valued. We're a creative, pragmatic, and driven team that enjoys the work we do and the impact it has. We're constantly growing, learning, adapting, and trying new things.

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