Ecommerce Strategist

2 months ago


Blacktown City Council, Australia Jaybro Full time
About Jaybro Group

Jaybro Group is a leading supplier to the infrastructure industry with over 25 years of experience. Our company operates with a sense of urgency, keeping things simple and results-driven. We value our customers, team, and community and are always looking for ways to make a positive impact.

Job Summary

We are seeking a talented and experienced Ecommerce Specialist to join our team. In this role, you will be responsible for developing and implementing our ecommerce strategy, optimizing the user experience, and driving online sales. You will collaborate closely with cross-functional teams to ensure the successful execution of our ecommerce initiatives.

Key Responsibilities
  • Develop and Execute Ecommerce Strategy: Develop and execute the overall ecommerce strategy, in line with the company's business objectives and market trends.
  • Own the Functional Roadmap: Own the functional roadmap for the ecommerce platform, setting clear priorities and timelines for feature development and enhancements.
  • Manage Ecommerce Operations: Manage the end-to-end ecommerce operations, including website management, content creation, product assortment, product information, pricing, and promotions, with a focus on driving revenue and trade.
  • Optimize User Experience: Optimize the user experience on our ecommerce platform, ensuring seamless navigation, intuitive design, and simplified checkout processes to maximize conversion rates.
  • Collaborate with Marketing Team: Collaborate with the marketing team to develop and implement effective digital marketing campaigns, SEO strategies, and SEM initiatives to drive traffic and increase online sales.
  • Work with Digital and IT Teams: Work closely with the Digital, IT, and third-party stakeholders to ensure smooth operation of the ecommerce platform, troubleshoot any technical issues, and implement new features and functionalities to enhance the user experience.
  • Conduct Market Research: Conduct competitive analysis and market research to identify emerging trends, industry best practices, and customer preferences, and translate them into actionable insights and strategies.
  • Integrate Online and Offline Channels: Collaborate with the sales team to integrate online and offline channels, enabling a seamless omni-channel experience for our customers and maximizing trade opportunities.
  • Optimize Customer Experience: Optimizing Pre and Post Purchase Customer Experience elements to drive increased Customer Satisfaction via complete quote, order and delivery transparency.
  • Implement Reporting Mechanisms: Implement robust reporting mechanisms to track ecommerce performance, analyze key metrics, and provide regular reports and actionable insights to the management team.
  • Stay Up-to-Date with Industry Trends: Stay up to date with the latest advancements in ecommerce technology and industry trends, and make recommendations for continuous improvement, revenue growth, and trade optimization.
Requirements
  • Proven Ecommerce Experience: Proven experience in managing and optimizing ecommerce platforms, preferably in a B2B environment, with a strong focus on revenue generation and trade optimization.
  • Strong Understanding of Ecommerce Principles: Strong understanding of ecommerce principles, user experience design, and conversion rate optimization.
  • Proficient in Ecommerce Platforms: Proficient in using ecommerce platforms, content management systems, and analytics tools. Experience with platforms like Magento, Shopify, or WooCommerce is highly desirable.
  • Demonstrated Track Record: Demonstrated track record of driving online sales growth and achieving revenue targets.
  • Strong Analytical and Problem-Solving Skills: Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
  • Strong Project Management Skills: Strong project management skills, with the ability to prioritize tasks, manage timelines, and deliver results within deadlines.
  • Exceptional Communication Skills: Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
  • Self-Motivated and Proactive: Self-motivated and proactive, with a passion for staying updated on the latest ecommerce trends and technologies.