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Digital Marketing Strategist

2 months ago

City of West Torrens, Australia The Tailor Full time
About the Role

We are seeking an experienced Digital Marketing Manager to play a pivotal role in enhancing our online presence, driving global engagement, and growing our brand's digital footprint.

The successful candidate will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our business goals and elevates our reputation as a premier luxury travel brand.

Key Responsibilities
  • Digital Marketing Strategy & Execution: Develop and implement a digital marketing strategy across web, SEO, PPC, social media, and email that aligns with The Tailor's brand vision.
  • Content Creation & Brand Voice: Craft compelling, high-quality content that embodies the elegance and exclusivity of our brand.
  • Social Media Management: Oversee organic social media content, engage with our community, and create a loyal following that resonates with our luxury values.
  • Campaign Management: Plan and manage digital campaigns across various platforms to increase global lead generation and customer engagement.
  • Reporting & Analytics: Monitor and analyze campaign performance, using data-driven insights to optimize future strategies.
  • Collaboration: Work closely with the CEO and other key stakeholders to ensure all digital marketing efforts are cohesive and aligned with broader business objectives.
About The Tailor

The Tailor is a multi-award-winning full-service travel design company catering to high-net-wealth individuals boasting unrivalled connections and relationships. With a combined 300 years of in-house experience, we provide unparalleled access to special people, places, and experiences across Australia.

About You
  • Creative & Strategic: You bring fresh, innovative ideas to the table and can execute them flawlessly.
  • Detail-Oriented: You believe in getting things right the first time and are dedicated to delivering top-quality work.
  • Collaborative: You thrive in a supportive team environment, respecting others and ensuring that both team members and clients feel valued.
  • Customer-Centric: You care deeply about creating exceptional client experiences, making every interaction feel exclusive.
  • Experience: You have 3-5 years of experience and ideally you have worked with a luxury brand in a prior role. Travel experience is not necessary, but your ability to leverage your prior learnings will be key.

We offer a collaborative and innovative team environment, opportunities for professional development and growth, and the chance to deliver your best while creating life-changing experiences for our clients.