Data-Driven Marketing Strategist

2 days ago

Melbourne, Victoria, Australia beBeePerformance Full time $100,000 - $140,000

We're seeking a data-driven professional to spearhead our paid media and SEO strategy across multiple footwear brands. This role is ideal for an analytical expert who thrives on performance metrics and knows how to drive results through actionable insights.


As our Paid Media and SEO Specialist, you'll oversee all paid media activity, including Meta Ads, GoogleAds, and affiliate marketing, while developing and executing a robust SEO strategy. You'll collaborate closely with internal teams and external agencies to optimise campaigns, manage budgets, and uncover growth opportunities.
Key Responsibilities:
• Manage and optimise paid campaigns across Meta Ads, GoogleAds, and affiliate platforms
• Develop and execute data-led campaign strategies aligned to ROAS, CPA, and revenue targets
• Monitor daily performance and proactively make adjustments to improve outcomes
• Run A/B tests across ad creative, landing pages, audiences, and bidding strategies
• Lead keyword research, SEO audits, and technical optimisation projects
• Work with developers on SEO fixes and structured data enhancements
• Analyse traffic trends, bounce rates, CTR, and conversion funnels using GA4, Meta, and Looker Studio
• Collaborate on SEO content, including product copy, collection pages, and blog briefs
• Create clear performance reports and provide actionable insights to stakeholders
Required Skills and Qualifications:
• 3-4+ years' experience in a performance marketing or digital acquisition role
• Proven track record of managing Meta and Google Ads campaigns with measurable success
• Strong working knowledge of SEO (on-page, technical, and content-driven)
• Deep analytical skills, comfortable using GA4, Looker Studio, and ad platform data to inform decisions
• Clear understanding of eCommerce KPIs and ability to impact them

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