Data Driven Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeAnalyst Full time $80,000 - $120,000

Unlock your future in a dynamic environment where you can make a real impact.

The Role

Your key responsibilities will include:

  • Diving into data to uncover insights that drive marketing strategies;
  • Collaborating with cross-functional teams to understand business objectives and translate them into data-driven marketing initiatives;
  • Developing and implementing data tracking and analysis methodologies to measure the effectiveness of marketing campaigns;
  • Using analytical expertise to optimize marketing performance and enhance the customer experience;
  • Setting up and managing analytics across platforms utilizing tracking and tagging;
  • Working closely with stakeholders within the business including the wider Marketing team and leadership to provide market insights across all channels;
  • Supporting technical requirements from business briefs through to implementation;
  • Developing, managing, executing and optimizing our business SEO strategy;
  • Developing strong stakeholder relationships with internal stakeholders and external agencies;
  • Developing dashboards to support marketing teams with campaign and channel reporting for pre-campaign planning and post-activity evaluation.

About You

We are seeking an experienced Marketing Analyst who has:

  • Experience managing business demands through reporting and analytics;
  • Proven experience in reporting and analytics;
  • Proficiency in data analysis tools and languages;
  • A strong analytical mindset with an ability to translate data into actionable strategies;
  • Website management experience, including setting up new accounts for retirement villages (Google Analytics, GMB, social media etc);
  • A strong understanding of Google algorithms and SEO best practice as well as common SEO tools (SEMrush, Ahrefs or comparable);
  • Experience working with and managing the Google Suite (Google Console, Google Analytics, Google My Business etc);
  • Strong stakeholder management skills;
  • A proactive, positive and flexible approach;
  • The ability to work autonomously and prioritize workflow to meet business demands;
  • A highly motivated individual who is eager to succeed in a growing digital space.

Benefits

We offer a range of benefits, including:

  • A bonus scheme and competitive salary;
  • Generous leave entitlements;
  • A hybrid working environment;
  • Career development and growth opportunities;
  • Salary sacrificing, discounted health insurance, annual vaccinations and skin checks;
  • A Health & Wellbeing Program;
  • Access to Umind mental wellbeing support program;
  • Training and working with a supportive and fun team;
  • Community Day, Volunteer leave and purchased leave available.

About Us

Lendlease is one of Australia's leading owners and operators of retirement living communities.

We lead with heart and are passionate about creating places where communities thrive not only for our customers but importantly for our employees.

Our purpose is to create safe, secure and connected independent living communities where residents have the choice and opportunity to pursue active and social lifestyles, close to essential amenities and services.

We may have a new name and brand, but we are not new to the sector. Keyton holds an ideal market position with an estimated growth from 13,500 to 20,000 retirement living residences.

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